Application Launch Video – 2D Animation for PT PLN by Presentatia.com
When PT PLN, Indonesia’s state-owned electricity company, prepared to launch its new application, they needed a compelling and visually engaging way to introduce it to the public. That’s where Presentatia.com came in. We created a high-quality Application Launch Video using 2D animation, simplifying complex ideas and delivering the message with clarity.
Why Choose a 2D Animated Application Launch Video?
Launching an app involves more than simply releasing a product. It’s about telling a story—one that connects with users and communicates value. For this reason, 2D animation serves as a powerful tool. It helps brands like PT PLN explain features, showcase benefits, and guide users through the interface in a visually appealing way.
To meet PT PLN’s objectives, our team designed an informative Application Launch Video highlighting the app’s top features: real-time billing, outage alerts, and simplified payment systems. We ensured the video was not only instructional but also emotionally engaging. As a result, the message became more impactful and memorable.
From Concept to Completion
We began with collaborative brainstorming and storyboarding sessions. Then, we developed a custom script and animated visuals aligned with PT PLN’s branding. Throughout the process, we prioritized clarity and professionalism while maintaining a friendly tone.
Because 2D animation allows for flexible storytelling, we could visually simulate how users interact with the app. In addition, dynamic transitions and clear narration helped guide viewers seamlessly from one idea to the next. Altogether, the final product offered both clarity and excitement.
Real Results, Real Engagement
After release, the video was actively used across PT PLN’s digital channels, such as social media and their website. As a result, app awareness increased significantly, and user adoption improved during the launch campaign.
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